MS: 360 in a 'fantastic place versus PlayStation 3'

Xbox 360 sales reach 7 million Europe.

Microsoft has told MCV that the Xbox 360 has now sold over seven million units in Europe, the Middle East and Africa.

According to Microsoft the combination of the September price cut and blanket Q4 marketing has seen an acceleration of the Xbox 360's sales in EMEA. Two million units have been sold since Microsoft announced sales of five million in June.

VP of strategic marketing for Xbox in EMEA David Gosen told MCV: "We're in a position now where we've sold over seven million consoles in EMEA, which puts us in a fantastic place versus PlayStation 3.

"It's the combination of elements that put us in a fantastically strong position. We have 360 degrees of entertainment. At the moment, momentum is fantastic, we've got real traction in all European markets."

The Xbox 360 Arcade is available in the UK for a recommended retail price of £129.99, the 60GB model £169.99 and the Elite £229.99.