molyneux new -

Peter Molyneux's 22Cans studio will release its first game, Curiosity, in the coming weeks, designed to explore how social media is used to spread information.

The game/experiment puts players into a virtual room containing a single black cube which players can hit causing it to fracture and break apart. Fractures caused by other players also show up.

The cube will eventually open up, revealing its innards only to the person who made the final blow. Molynuex promises that what's inside will be "truly amazing," with the purpose of the app being to track how news of the block's content spreads over social media.

"We will rely entirely on social media," Molyneux told New Scientist. "How will this person prove it? That in itself becomes a fascinating aspect of this experiment."

The results will be used in the development of a new game set for release in a few years time.

To make things even more interesting a second phase of the Curiosity experiment will launch before the cube opens, giving players the option to buy high powered chisels to increase their chance of breaking into the black box.

An iron chisel will cost 59p, offering ten times the power of regular tapping, whilst a one off diamond chisel, providing 100,000 times the power, will be sold for £50,000.

"It's an insane amount of money," says Molyneux. "This is not a money-making exercise; it is a test about the psychology of monetisation."

Curiosity will be available on PC and mobile devices.

New stuff to check out


To add your comment, please login or register

User Comments

Clockpunk's Avatar


"Oooh, I don't see the 'any' key!" :p
Posted 10:01 on 08 June 2012
munkee's Avatar

munkee@ altaranga

Posted 09:30 on 08 June 2012
altaranga's Avatar


Who needs a diamond chisel when you've got one of these?

Click for Image
Posted 08:44 on 08 June 2012
CheekyLee's Avatar

CheekyLee@ Bloodstorm

designed to explore how social media is used to spread information
Looks like this is part of it. I think it is genius.
Posted 21:32 on 07 June 2012
Ghost5's Avatar


Any bets on Little Jimmy buying the £50k chisel on daddies new phone?
Posted 15:11 on 07 June 2012
Bloodstorm's Avatar


What? How is that good? He just spoiled it completely by talking about how it works......

Not exactly an experiment now, is it?
Posted 14:51 on 07 June 2012
dudester's Avatar


peter molyneux's reverse deal or no deal ;)
Posted 14:07 on 07 June 2012
Clockpunk's Avatar


Hmmm... I wonder how long before the purchase is made. I have no doubt that it will...

I'd say... 4 days.
Posted 13:35 on 07 June 2012
munkee's Avatar


Love it.
Posted 13:22 on 07 June 2012
Woffls's Avatar


Peter Molyneux is awesome. So soon after leaving MGS, he has created a concept that will get a lot of people talking.

Hopefully the focus of the discussion won't just be "omg I can't believe Peter Molyneux is making me pay to open a box and I won't even see what's inside", because that's missing the point entirely.
Posted 12:58 on 07 June 2012
View Full Site