Microsoft has no plans for Xbox 360 price cut

Wouldn't swap places with Sony, says Microsoft's European interactive entertainment vice president.

Microsoft won't be reacting to Sony's recent PlayStation 3 price cuts with cuts to its Xbox 360 consoles, European interactive entertainment vice president Chris Lewis has told VG247.

Lewis gave a no nonsense "no," when asked if Microsoft was preparing a hardware price cut and said he wouldn't want to trade places with Sony.

"As you can imagine, we plan for these scenarios all the time," he explained. "For me to sit here and say that was a big surprise would be a lie. Respect for what they do, of course. I love the competition, actually: it keeps us on our toes, and consumers benefit ultimately.

"We think we offer great value now. We have better service provision than anybody. We attach more effectively than anybody. I think Xbox LIVE's enviable. What we've achieved with Kinect has given us growth that I think others would aspire to at this point in the lifecycle.

"We're happy with our position. While we're not complacent about the competition, I wouldn't trade places."

The new PS3 cuts have seen the 160GB model reduced to around £180-£200, while the 320GB mode is in the £240-£250 range. By contrast the 250GB Xbox 360 can be yours for around £150 when shopping around, and the 4GB for under £130.