Kotick: 60% of XBL subs are for Call of Duty

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Wishes Activision could provide 'much more value to LIVE players'.

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Activision boss Bobby Kotick has told The Financial Times that over half of the Xbox LIVE subscriber base does so primarily in order to play Call of Duty games on the service.

"We've heard that 60 per cent of Microsoft's subscribers are principally on LIVE because of Call of Duty," Kotick told The Financial Times. "We don’t really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it’s not our network."

It's almost as if these 60 per cent are paying a subscription for Call of Duty, something Kotick has previously expressed an interest in. Only last month he told the Wall Street Journal that he'd love a subscription-based Call of Duty.

Via MCV

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xboxlive's Avatar

xboxlive

LOL WTF!
Posted 09:11 on 07 July 2010
Woffls's Avatar

Woffls@ CheekyLee

I don't think they'll raise the rrp again, maybe to £60 because of the VAT rise, but they wouldn't even need to do that because retail will be more than happy to take a smaller profit on the game. I think Collectors Editions and DLC are smart. They know they can make a load of cash from map downloads (hell, even I'm half thinking about buying some), so making the first hurdle the highest just wouldn't be a smart move. Sure it'll increase revenue from day 1, but DLC is where the real profits are.
Posted 10:15 on 06 July 2010
draytone's Avatar

draytone

He was talking to the FT at the time so talking about how to squeeze more money out of the franchise was expected. Don't MS provide the infrastructure for people to play their games on? They charge for upkeep?
Posted 10:12 on 06 July 2010
dudester's Avatar

dudester

Hi I'm Bobby and today I'm to explain how we at activision believe everytime you blink your losing great value from our titles. So today I can reveal we will be charging you to blink!
Posted 09:51 on 06 July 2010
mikejosh1978's Avatar

mikejosh1978

I am in a niche 1% i think as i don't enjoy the noobtube Cod , camp it up & roll Gears or kangaroo space hopping Halo games , GTA , crackdown , Mass Effect series & battlefield are my 360 staple diet & i'm proud to say this dude looks and seems like a complete muppet.
Posted 08:59 on 06 July 2010
Neon-Soldier32's Avatar

Neon-Soldier32@ CheekyLee

I can see where you're coming from, but I don't think it will be £70, but only because it is Treyarch and not *sigh* Infinity Ward.

I do think that IW will raise the RRP £5 each game.

Also, there will probably be ***** loads of special / collector's edition for it's release. Finally, wouldn't be suprised if people are more; intrigued, by Medal of Honor.
Posted 01:08 on 06 July 2010
CheekyLee's Avatar

CheekyLee

I completely agree with Woffls on this one. CoD Wars, or whatever they called it, would be a great move by Activision. Sure, the internet would cry about it for months until it happened, and then one by one every single one of those players would cough up the subscription fee. This would actually allow Activision to give the game away free. Owait .... Sorry, that's never going to happen. Still, in the meantime, we can all rest assured that the lower price point for map packs and disc releases will keep on rising. What's the betting Black Ops has a £70 RRP? Any takers?
Posted 01:04 on 06 July 2010
Exnor's Avatar

Exnor@ Bloodstorm

Haha, he actually looks a teeny bit like Satan/the Devil in Reaper... :p

Click for Image
Posted 23:49 on 05 July 2010
Goofy-Gooberson's Avatar

Goofy-Gooberson

Tosser!
Posted 18:28 on 05 July 2010
Woffls's Avatar

Woffls

I think it's closer to the truth to say that 60% of XBL subscriptions are for the next biggest shooter. In 2006 it would have been Gears, in 2007 it would have been split between MW and Halo 3. If another shooter "takes over" Call of Duty then that 60% will have changed. It shouldn't be implied that 60% of people on XBL subscribers only have it for Call of Duty and always will.

At the moment all I use XBL for is Call of Duty... but do I have my subscription just to play it? Hell no.

I think what Kotick really wants to do is charge $15 a month for a Call of Duty online experience with new maps, weapons, level caps being added for free. Which, to be fair, would be a good deal for some people.
Posted 17:31 on 05 July 2010
Endless's Avatar

Endless

I'm not one of them. And only 2 of the people i know could claim this to be true.
Posted 17:25 on 05 July 2010
tsep23's Avatar

tsep23

I think the market is too saturated with war games for COD to think that they could go subscription base. For many people, Bad Company 2 surpassed COD's multiplayer experience. Medal of Honor looks pretty good too. Then there is Killzone 3 and Gears of War 3. If Activision goes subscription based then I'll play something else.
Posted 17:08 on 05 July 2010
Bloodstorm's Avatar

Bloodstorm

That smile is the smile of Satan.

Look deep in your heart, you know it to be true too.
Posted 16:52 on 05 July 2010
Neon-Soldier32's Avatar

Neon-Soldier32

Surely this figure could only have come out because 60% of people on XBL, have Call of duty as their most played online game?

Also, what do Activision stand to gain by this article coming out? Surely they already know that a subscription based Call of Duty would do incredibly well?
Posted 16:51 on 05 July 2010
Bloodstorm's Avatar

Bloodstorm

Absolutely untrue.
Posted 16:44 on 05 July 2010