The budget priced PSP-E1000 will get a fresh lick of paint this summer when the Ice White model hits stores in July priced £89.99.
The PSP-E1000 is being offered as a cheap way of accessing the entire PSP games catalogue, including a range of PSP Essential titles priced at only £9.99.
PSP Essentials includes InviZimals and its sequel, plus EyePet, all great games for children.
Sony is trying to mop up the younger gamer market with its low cost PSP, but it's the PS Vita which needs to find momentum. Perhaps E3 next week will provide a much needed shot in the arm.