Gamescom appears to be considering moving from its traditional August date, according to an exhibitor survey handed out at this year's event.

The survey asks: "If you had the choice: Which time would you prefer for the gamescom in consideration of your aims at this fair?"

Options include: August, June/July, October, and to split gamescom into two separate fairs (trade in June/July and consumers in October).

survey gc2012 - Analysis

Gamescom's close proximity to E3 does cause problems. Given that studios are typically in the final stages of pushing their products out the door come August, preparing a new demo takes time and resources many simply don't have.

It makes sense to look at whether moving the convention to earlier or later in the year would be of interest to exhibitors.

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User Comments

Batmamerc's Avatar

Batmamerc needs its own convention (VGC) if eurogamer can manage it I'm sure you can lol
Posted 15:25 on 17 August 2012
FantasyMeister's Avatar


They missed out option 5. Cancel it, move it to south London, Croydoncom.
Posted 15:41 on 16 August 2012
MJTH's Avatar


Hmm... whilst this move does make sense at first I don't think either option is a particularly better time slot. What makes august so good is that it is smack in the middle of summer holidays, therefore, a lot of the younger consumers (16-22) are free and may be in a position of coming/ watching. They could lose a lot of consumer revenue by moving.

June and July are to close to E3, making it seem redundant. October whilst is a better position then the former, is right in the middle of autumn games season. Journalists would be to busy reviewing the big games to send people over to man the event.

The best positioning in my opinion is probably mid- January or early feb, far from E3, and becomes relevant as a trade show that starts the year off. They could also show demos for more complete builds of the games to be released in march April may.
Posted 14:51 on 16 August 2012
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