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GAME has signed an exclusive deal with Sony Europe to sell downloadable games, add-ons and PlayStation Plus subscriptions in-store across all 620 of its UK stores.

This morning, the retailer announced that it will begin selling PSN content across 42 of its GAME and Gamestation branches, before expanding the service to all of its 620 stores by mid- September.

At launch, the service will largely comprise of Sony's first party titles, before eventually expanding to third-party games. Games currently highlighted to be appearing on the service include the likes of MAG, God of War Collection and WipEout Fury.

The service will also allow gamers to download a variety of game add-ons, with the likes of the Killzone 3 Steel Rain Map Pack and Uncharted 2 Siege Expansion pack rumoured to be making their way to the service.

According to Sony, pricing will depend entirely on the game. "Every product is individually displayed and marketed with a specific price point," a GAME representative told Eurogamer.

GAME has confirmed that all purchased games will be made available for download via a 12-digit code, which will be sent by email, SMS or printed on a receipt.

“We are excited by the partnership with GAME Group" said Robert Fisser, VP of Sales and Commercial Development," before adding that the service would bring the "fantastic content available on PlayStation Network to a new audience of over 3.5m customers each week".

GAME added that the deal would see the company become "Europe's biggest retailer of digital games" and that PSN content will "eventually be extended to Europe".

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Clockpunk@ rickystaines

Welcome to the madhouse - there must be loads of potential pranks you could prepare to welcome back that motley crew upon their return!! ;)
Posted 21:51 on 15 August 2011
rickystaines's Avatar

rickystaines@ FantasyMeister

Nice to meet you too, FantasyMeister.
I'll be interning here for the week, until the VG crew return home from Gamescom :)
Posted 21:30 on 15 August 2011
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Clockpunk

In the Oxford Street Game, I saw a shelf full of 360-codes, and wondered what the point was personally. Easier just to buy the things off the Live Marketplace.

IF they could engineer it so that customers could buy the content in-store, and have it burned to an official disc, from which the content could be installed and kept physically, I would very much be a supporter of the process.

But that would allow re-sale and potential 'pass it on, install, keep forever' attitudes, which no publisher likes, unless severe DRM were introduced, which could then render the whole thing a moot issue.
Posted 15:11 on 15 August 2011
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FantasyMeister

There has to be a price incentive here, otherwise why order something instore or via website for your PS3, when you can just order it on your PS3?

Or will this mean lots of GAME exclusives, only available from the GAME website or stores?

I dunno, my gut just doesn't like it.

Hi Ricky, nice to meet you :)
Posted 14:41 on 15 August 2011