Sony hasn't and isn't in the process of acquiring cloud gaming firm Gaikai, despite strong pre-E3 rumours that such a deal was set to take place.
Gaikai boss Dave Perry told Eurogamer: "I wasn't even at the Sony press conference. I was sitting in my hotel room, and I know everyone was like, 'Oh my god, are they going to announce cloud gaming?' And I was like, 'No, they're not going to announce cloud gaming.' I wasn't even there!"
But could an announcement take place outside of E3? "No, no," said Perry, but he can't see a console future that doesn't involve cloud gaming.
"To give you my real take on it, I honestly can't think of a future for the console companies that don't include cloud gaming at some point. They can hold out as long as they want to, but at some point, you don't want to be the console that can't do this. To some extent, I expect all three of them will have this."
And Perry hopes Gaikai will be right at the heart of any such cloud gaming future.
"I've been meeting with them constantly, evangelising how far we've come - 'you really should take this seriously'," he said. "Let's just say they're listening, and always have been. You see them when you go to conferences, we see them listening very intently - 'how's this going, where's this going?'"
He concluded: "We're trying to be Switzerland in all of this, so we're not competing with anyone. Samsung and LG are using our service, too. We're just like, to some extent, the arms dealer. But we have to stay Switzerland - we can't end up competing with anyone. I would like to see all of them use Gaikai, that's my fantasy, right? It would be cool."
You can actually play game demos using Gaikai right here on VideoGamer.com.