Focussed on maximum accessibility.
Funcom is to create a massively multiplayer online game based on the popular LEGO Minifigures franchise.
LEGO Minifigures are the inhabitants of creations put together by both kids and grown-ups over the past several decades. The LEGO Group estimates that 340 million minifigures will be produced in 2012.
The new MMO will focus on maximum accessibility, with Funcom and the LEGO Group working together to make the game available to consumers in their online channels.
"The market for family-friendly online experiences intended for children and youngsters is brimming with potential," said Funcom CEO Trond Arne Aas. "Being able to work with a world-renowned brand such as the LEGO brand to develop an MMO for this audience is incredibly exciting to us as game developers and for Funcom as a company. This is source material we all know and love and we simply cannot wait to get started working with the LEGO Group on realising this exciting project."
The game will be a prominent part of the LEGO Minifigures online experience which already has millions of unique visitors per month.