Microsoft continues to ramp up interest in the Xbox One with its first North American TV commercial for the new console having aired in the US in conjunction with the start of the 2013 NFL season.
But those looking for a glimpse of some next-gen games are out of luck with the ad choosing to focus on the system's entertainment services and multitasking. We're presented with a number of sickeningly cool people all enjoying Xbox whilst watching the NFL and using the integrated Fantasy Football application.
Expect a host of other adverts promoting some of the system's other functions, like playing games.
Xbox One launches November 22.