sony 3d -

3D might not be the next big thing that both Sony and Nintendo want us to believe, according to EA CEO John Riccitiello who has revealed EA's decision to turn its back on the technology.

"We see really high returns in these markets and very poor returns focusing on 3D, so we are allocating our resources toward new innovations," Riccitiello told shareholders at EA's annual meeting.

"Frankly we have not seen a big uptake for 3D gaming. We have not seen a big uptake in 3D TVs in the home, at least not yet. We are not here trying to drive a market. We are here to react to what consumers are looking for."

While Sony continues to push 3D through its Bravia TVs and first-party PlayStation 3 games, it seems EA believes the audience simply isn't interested.

Riccitiello was also openly unimpressed by the 3DS, pointing to its failure to live up to the moniker of the "next big thing".

Earlier this month, Square Enix told that 3D with glasses is a huge problem, but it seems 3D without glasses isn't doing too well for Nintendo either.

Via GamesIndustry Analysis

Obviously, should 3D take off, EA will likely return to the technology in no time, but it's a worrying sign for those parties putting a lot of their eggs into the stereoscopic basket.

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Karlius's Avatar


Good #3DisDead
Posted 14:15 on 29 July 2011
87Sarah's Avatar


Me three, am glad that someone has spoken out.
I just don't see the fascination with it. As much as the 3Dtv I saw the other day surprised me it was still without question that I will not be buying one. I'm fine with normal viewing and I'm fine with normal non 3D gaming.

Maybe if it becomes more affordable more people might be interested.
Posted 13:12 on 29 July 2011
Wido's Avatar


I was going to say, would this effect relations between EA & Nintendo, but I cannot see it. I too, is glad someone has finally come out and said it. EA is one of the biggest or 'the' biggest players in the industry, and hopefully others will follow suit.
Posted 13:02 on 29 July 2011
FantasyMeister's Avatar


I'm glad someone finally said it, hopefully other industry leaders will follow suit. Next year, holographic projection.
Posted 12:36 on 29 July 2011
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