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Codemasters has announced the Codemasters Racing label, signalling the publisher's new "razor focus" on the racing sector.

"Codemasters is uniquely positioned to deliver award-winning offerings across multiple platforms and genres, with simulation represented by the official Formula One games, off-road racing fans catered for by the DiRT series and action-packed street racing delivered by the GRID franchise," explained the publisher. "The Codemasters Racing label will become a symbol of quality for racing gamers, and launches with DiRT Showdown."

The Codemasters brand will live on, but all its racing games will be launched under the Codemasters Racing label.

DiRT Showdown will be released May 25, with the demo arriving May 1 alongside the launch of RaceNet.

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Clockpunk's Avatar

Clockpunk

All I desire is a new Overlord game...
Posted 14:23 on 19 April 2012
Woffls's Avatar

Woffls

I'm sure this is a good idea, but there will be people who are disappointed to see Operation Flashpoint suffer.

They're in a great position at the moment to be the masters of the racing genre, and there's certainly gaps in the market that they can fill with their expertise. I'd rather see developers who excel in one area focussing on it, and just leave other genres to other developers.

Would like a new Micro Machines game now, please. Preferably on XBLA with LOTS OF PLAYERS AND SPONGES.
Posted 14:18 on 19 April 2012
dazzadavie's Avatar

dazzadavie

To me thats all Codemasters is, a racing game dev.
Posted 14:12 on 19 April 2012
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