Sony may be suggesting that the PS4 has sold out, but Asda is saying otherwise with 155 of its stores promising launch day units on a strictly limited basis.
Asda says that it has stocked-up on PS4 consoles, meaning those who missed out on placing a pre-order can breathe a sigh of relief.
The regular £349 console will be available on a first come first serve basis, as will a Knack bundle for £379 and a Call of Duty: Ghosts bundle for £385. A range of games and accessories will also be available.
142 of the 155 stores promising launch stock will be open at midnight on Friday.
A list of participating stores will be posted on Asda Direct.
If you don't fancy a cold midnight launch you can still get a console bundle in time for Christmas from Amazon.co.uk.
Source: Press release