Amazon has beaten Play.com's £169 PlayStation Vita deal - reported by VideoGamer yesterday - by offering a free 4GB memory card and the option to purchase a selected game for £15.
The deal was posted last night in reaction to Play's Summer Clearance promotion, which saw £60 knocked off the price of Sony's handheld.
Amazon now offers a Wi-Fi PlayStation Vita and 4GB memory card for £169.99.
You can also pick up one of the following games for an additional £15:
- LEGO Batman 2
- FIFA Football
- Mortal Kombat Komplete Edition
- Michael Jackson: The Experience HD
- Rayman Origins
- Dungeon Hunter Alliance
- Lumines Electronic Symphony
- Virtua Tennis 4
The deal only appears to apply to the Wi-Fi SKU. The 3G unit is currently unavailable to buy from Amazon.
The new lower price makes PlayStation Vita a cheaper option than Nintendo's 3DS XL, the revised 3DS handheld due to launch in the UK next week.
The 3DS XL, which boasts a new curved design and larger screens over the original 3DS, is currently available to pre-order for around £179.99.