Set to take place a day before the summit officially begins on July 15, 2008.

EA has confirmed its continued support of the E3 Media & Business Summit, with the announcement of its official show press conference to take place on Monday, July 14 - the day before the summit officially gets going.

The conference will be held at LA's Orpheum Theater and we're expecting EA to detail its holiday 2008 line-up and possibly a few surprises, and maybe a new tattoo from Peter Moore - now president of EA Sports.