Allows the development team to quickly bring their vision to life.

Japanese developer Grasshopper Manufacture has licensed Epic Games' Unreal Engine 3 for a new multi-platform action horror title to be published by EA. The new game was first announced back in August and is produced by legendary Resident Evil creator Shinji Mikami and directed by innovative game designer Suda51 (No More Hereos, Killer 7).
"Unreal Engine 3 is a powerful, easy-to-implement game engine that is helping the creative team at Grasshopper quickly bring our vision to life," said Goichi Suda, CEO of Grasshopper Manufacture. "The innovative tools and technology in Unreal Engine 3 help developers create games faster, easier and with less risk."
Interestingly the August announcement confirmed the title was in development for PC, Xbox 360, PS3 and Wii - the latter platform not known for its Unreal Engine 3 developed games.

xboxlive wrote at 13:47 on 07 October 2008
i love the Unreal Engine 3.