Consumers have spoken and they want more freemium games, EA All Play senior vice president and general manager Nick Earl has told GamesIndustry.
"The market has spoken very loudly that that's the model they like," Earl told the industry website at GDC last week. "Even though there's some vocal minority that don't like it, ultimately the numbers would show that they and others all support the freemium model better."
Real Racing 3 caused some anger amongst the gaming community because of its heavy emphasis on in-app purchases, but Earl says you can't please everyone.
"I think initially they were a little bit annoyed because the all-you-can-eat model makes sense for them," Earl said. "That's the kind of people they are. But at the end of the day, they're going to pay to eat, if that's their choice. And they're happy doing it."
Earl concluded: "At the end of the day you kind of have to look at real numbers. The old proverb, 'You can't please all the people all the time' is just so true."
So, are you a supporter of the freemium model, or do you sit in the vocal minority? Let us know in the comments below.