GAME will be hosting midnight launches for FIFA 14 at 300 stores across the country, the retailer has announced.
The announcement follows confirmation that the retailer is set to host exclusive hands-on events for EA Sports' upcoming football game across stores from Sunday.
The complete list of stores participating in a midnight launch has yet to be revealed.
"Our partnership with EA means we can bring FIFA 14 lock-ins to 50 stores around the country - if you're a FIFA fan then these are not to be missed!" said Charlotte Knight, category director at GAME. "FIFA 14 is one of the most anticipated new releases of the year and is shaping up to be the best FIFA ever."
Players who purchase FIFA 14 at GAME will also be able to upgrade to the next-gen version for cheap come November, with the retailer guaranteeing £40 credit when you trade the current-gen version of FIFA 14 back in towards a PS4 or Xbox One version.
FIFA 14 launches on Xbox 360, PlayStation 3 and PC on September 27. A first look at the UK TV ad is due to debut at 5pm tonight.
Source: GAME Press Release