Sony buys Gaikai: what does this mean for the future of PlayStation?
Are we all going to be streaming video games from the cloud in the near future?
I say, did you hear? Sony has bought streaming games service Gaikai for the whopping sum of $380m. This is a big deal, clearly – especially on a rainy Monday when there isn't very much news around. Even if you've been sleeping at the back and you're not sure what a Gaikai is, that $380m figure should alert you to the fact that this is a significant development.
In the wake of this bombshell, everyone is asking one key question: WHAT DOES THIS MEAN FOR THE FUTURE OF PLAYSTATION?
To save you the bother of scrolling to the bottom of the page: I don't know the answer. To be fair, no-one does at this stage. For now, the best I can offer is some thoughtful reaction (unqualified gut reaction) to the theories that are currently being tossed about online, or in the office where I work.
If you're annoyed that I don't have a definitive answer, you're probably new to the wonderful world of games journalism, but all the same... I'm sorry. By way of apology, here's a video of some cute panda cubs going down a slide:
Still with me post-pandas? Alright, take my hand and let us indulge in some wayward speculation...
Theory 1: Gaikai will be used to turn the PlayStation 4 into a streaming next-gen monster.
I suspect that this was the natural reaction that many of us had upon hearing news of the acquisition. And to be fair, this supposition seems to born out by the super-excited proclamation of SCE president Andrew House:
"By combining Gaikai's resources including its technological strength and engineering talent with SCE's extensive game platform knowledge and experience, SCE will provide users with unparalleled cloud entertainment experiences," said House
"SCE will deliver a world-class cloud-streaming service that allows users to instantly enjoy a broad array of content ranging from immersive core games with rich graphics to casual content anytime, anywhere on a variety of internet-connected devices."
There are a lot of provocative words in there – "unparalleled" "immersive core games" "rich graphics" – and if you're already of the opinion that the PS4 will rely upon streamed content, you could certainly use these words to bolster your views. However, the truth is that House isn't really saying anything at all here. It's a classic slice of marketing vagueness, one that hints at potential ideas without committing to specifics. This is a cunning trick, one that allows brightly-coloured marbles to bounce through the bagatelle of our hopes and desires before coming to rest in the hole of our choosing. And in this case, many of us will be choosing a hole marked "PlayStation 4".
Why am I sceptical about the idea of Gaikai fuelling the PS4? Firstly, because the technology isn't quite there yet. Gaikai and OnLive are the most successful streaming games services we have, and neither has exactly taken the gaming world by storm. The idea is there, and the potential is self-evident. Still, talk to a core gamer who's using these services (if you can find one) and they'll likely agree the functionality is far from perfect; you can certainly have a good time with Gaikai and OnLive, but you'll still have to overlook the input lag, as well as the occasional feeling that you're playing a YouTube video. If Gaikai has issues accurately representing the visual fidelity of current games, the expected next-generation bells and whistles may be lost entirely through compressed video.
The counter to this argument is that the PlayStation 4 hasn't been announced yet – so Sony must have plenty of time to improve the technology. This is certainly a possibility, but let's bear in mind that the acquisition was only announced this week, and has yet to be completed. There's even a chance, albeit a small one, that something could go awry with the deal. And if that's the case, either Sony has yet to begin serious development of its next console, or Gaikai functionality isn't intended to be a main component. Why? Because if we expect Sony to show us the PlayStation at E3 2013, we have to assume they've been working on it for some time... in which case, why buy Gaikai now?
Why indeed.
Theory 2: Gaikai will be used to provide backwards compatibility for Sony's next console... and perhaps for the Vita too.
Personally, I have a much easier time swallowing this notion. Backwards compatibility is a major pain in the arse for console makers: as the complexity of hardware increases, so too does the amount of effort required to make your entire back catalogue work on your new machine. If you look at the entire customer base for a given console, it's only a relatively small proportion of the group that cares about backwards compatibility in the first place – hardcore, veteran gamers. And invariably, this audience will want to pay as little as possible for their old games – especially if they've already bought them before.
If Sony uses Gaikai to stream its older titles to the PS4, it can vault several of the hurdles that make backwards compatibility such an annoyance. Rather than having to build a single machine that can emulate its three PlayStation predecessors, Sony can just set up dedicated hardware in a vault somewhere (I picture an Area 51-like base in the desert) and stream the video across from there. If they can make Gaikai work for the Vita, Sony could also use its hefty back catalogue to expand the handheld's anorexic software library.
Gaikai may struggle to deliver a truly crisp high definition experience of current-gen titles, but I'm guessing that geriatric pre-PS3 titles would lose little when delivered via a video stream – and I do mean "guessing", as I freely admit that I'm unversed in the dark arts of the hardware involved. Even if I'm wrong, the key benefit of this strategy is that it provides a relatively safe place for Sony to test the technology and iron out the wrinkles in its service.
If things go well, it'll foster good will towards the notion of streaming as a games delivery service. If it goes badly, well hey – it's "only" backwards compatibility that's at stake, right? People will moan, but there won't be too much of an outcry. Contrast that with the poop storm that would blow in if the PS4 launches with a laggy, visually-imperfect version of Uncharted 4: Drake's Golden Fountain.
Theory 3: Sony will use Gaikai in a new range of Smart TVs.
The third major thrust of speculation suggests that Sony will use Gaikai in a new range of TVs. And for once, I find myself agreeing with Wedbush analyst Michael Pachter:
"I know that Gaikai was purchased by Sony Computer Entertainment, but essentially, they provide a solution to play games without a console, so they make a lot of sense if built into Sony TVs," quoth the predictor-man.
"This could be both a strategic move to sell more TVs and a pre-emptive move to keep others from using the service. It's actually a very interesting deal, and the price is reasonable if it gives Sony an advantage over other television manufacturers while keeping the technology off the market so that others can't eliminate the need for a console."
Gaikai already signed a deal with Samsung earlier in the year, and it's not immediately obvious how the Sony buy-out will affect this. What is clear, however, is that TV manufacturers are clearly getting dribbly over the idea of integrated gaming.
Anyone with even a passing interest in technology will tell you that Smart TVs are going to be A Big Deal in the very near future, and Sony need to do everything they can to up their game. The company has been one of the most zealous exponents of 3D viewing, but the broad consensus is that the tech has failed to grab us by the short and hairies. On the other hand, there's a growing interest in TV-based web browsing and other connectivity-based features.
If there's even a small chance that streamed games could help to boost Sony's TV sales, the company is going to jump in with both feet. And as there is, it has.
Meandering conclusions
As I said up top, there's no way to be sure what Sony plans to do with Gaikai, but as a gambling man, I'd put most of my money on Theory 3. Make no mistake, it's very possible that streamed gaming is going to be a big part of our lives; I just don't see it being the immediate backbone of Sony's next machine. It's something that Sony will use once it has a grip on the technology, once the audience and demand are in place, and that will take time.
How should we regard the Sony-Gaikai deal? Personally, I see it as a statement of intent more than anything else. But that's just my undereducated guess.
You can stream a range of PC game demos directly from your browser right here on VideoGamer.com - all thanks to Gaikai.









User Comments
BC_Animus
Even in the short term I can imagine them using this tech as selling points for their devices by offering it as a service on smart TVs and smart handheld devices. Imagine this - buy once, play anywhere. Buy a game for your PS3, and you can play this game on any of your PS certified devices, on your smartphone, tablet, Vita... Make it a PSN+ service/feature!
But, heh 10 years ago I would've said a big company like Sony wouldn't have made such a big move without some kind of forward-thinking plan in place... however fast forward to now, with me being as jaded and skeptical as I am, it wouldn't surprised me if they ended up doing nothing with the tech and the company. Who knows maybe they just did it to keep the company out of a competitor's hands, or maybe they're just being idiotic. We ARE living an age where companies would spend literally a billion dollars for friviolous things like Draw Something and Instagram afterall...
Batmamerc@ FantasyMeister
pblive
Of course, they could just go down the PC route for now to test it out.
rbevanx@ Batmamerc
But I stand by my point that they will be doing something with the company in the near future as their finances have been in the negatives (billions of dollars) for a good couple of years with their interest on that debt just getting bigger surely, so to spend that sort of money in their current financial position has to be for something in the immediate future to turn around their predicament.
FantasyMeister@ Batmamerc
Even the sales guy agreed that buying a regular HDTV and hooking up a PS3 was probably just as good as what's currently on the market.
Woffls
Batmamerc
rbevanx@ Batmamerc
At the moment there is the option to download full games on PSN (and Steam and MS etc) but the tech Gaiki use possibly allows them to put any games on their devices in the future.
So in the next generation or sooner Sony could be selling TV's "Playstation Gaiki ready" as a selling point which allow PS3 or PS4 games at a hight cost (like they are now on PSN)
Sony's only real brand is Playstation and they clearly feel placing "Playstation" in as many of their products will help them be competitve in the market.
Just think about it...you go into Currys and two TV's are exactly the same except for one think, one is "Playstation Gaiki ready" and all done through the TV.
I honestly think it's a great business move by Sony as their TV's are struggling to sell and that option for their TV's, MP3 players or tablets etc is a big possible advantage over their rivals.
Batmamerc
Batmamerc
Secondly I have never seen a slide with a banister before,
And C- my theory, for now they have just bought a service that is competitive towards the service their currently developing for the PS4, I don't believe that they would use the service for PS4 games and probably not PS3 games at first anyway it will be used for ps1, ps2 and psp titles, mainly because the Internet in the UK n many other places including America isnt up to millions of ppl playing HD games via streaming, YouTube still struggles at peak times here, a lot of places still aren't connected with normal broadband never mind high speed broadband. So I don't think we will be getting any drive free consoles next gen at least. I'm sceptical about it been used in consoles at all maybe they just bought to bring it into the SCE brand which would bring more custom instantly.
rbevanx
The internet browser (which was terrible at the start) has improved a great deal (I think it's mobile based as some sites launch the mobile site) and I assume it's similar to the ones Sony use for their phones which use Gaikai and I think and even Onlive.
guyderman
mikejosh1978
I hope they don't just trash it or have just bought it up to help stem the flow of cash out of potential customers for Ps4 pockets like Microsoft have done in the past buying up and scrapping potential threats. Only time will tell but my earlier point i'm sure would be a more productive Beta than a blind launch.