4. Grand Theft Auto IV's all-conquering launch

If there's one game that generated more pre-release buzz than any other this year, it's Rockstar's GTA 4, the first GTA to appear on 'next-gen' consoles. Rockstar has a unique way of building hype in its games in that it shows next to nothing throughout development. The press got to see the game in short bursts in the months leading up to release, and a handful of stunning trailers were unleashed, but most people played GTA 4 having never seen the game in action. The anticipation was unlike anything we've experienced in this generation. Tome-like online reviews and multiple specialist magazine front covers screamed in the face of hardcore gamers across the West. And non-hardcore gamers got it too, with a constant stream of news reports, in depth analysis of the inner workings of Rockstar and the predictable 'murder simulator' nonsense hitting airwaves and national newspapers across the globe. Everyone and their dog had something to say on the biggest game launch not only of 2008, but ever. And gamers loved it. GTA 4 generated over $500 million in revenue and sold six million units worldwide in its first week. The Wii and DS may have broadened the video game market, but GTA 4 showed the games industry could effortlessly rub shoulders with the best Hollywood has to offer.