Top 10: Reasons why the PS3 doesn't need a price cut

By Tom Orry - 13/03/2008 - 3:14pm GMT

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8. Brand loyalty

Over 100 million PlayStation 2s have been sold across the world. Given that the current PS3 user base is about 10 per cent of that figure, that leaves a lot of PlayStation gamers yet to make the switch to the PS3. No doubt some will have opted to support the Xbox 360 or Wii, but a large number will be looking at the PS3 as their next console. Those users will make the jump eventually, so there's no need to rush them into buying now.

7. Sony's three-pronged attack

If Sony only had one horse in the race the situation might be very different, but with the PS2 and PSP selling well it has revenue coming from three different platforms. The PS2 offers gamers a solid and affordable gaming platform, the PSP is the most advanced handheld system on the market and the PS3 currently sits as the premium, high-end console. Maintaining its image and preserving a relatively high price will allow Sony to make more strategic price cuts in the coming years.

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It would seem that Pro G has become Sony Fanboys. This article is nothing but spin doctoring and propaganda. How much did Sony Pay you for this article? I suppose not as much as it did to sink the better...

- Karlius

brew wrote at 16:23 on 13 March 2008

Nice article , the ps3 certainly has a lot going for it this year .... but competition will likely force another pricecut. I think with how well Sony reduced the manufacturing costs of the PS3 and how well the division has done recently could give them the room for another pricecut and they will take advantage of that.

I wouldn't be surprised to see the 40 gig at $349 when MGS4 hits and later down to $299 for the holiday push. (in the U.S.) That would be one magic number that they should be working towards.
Alymon wrote at 16:39 on 13 March 2008

Some of the reasons mentioned are more or less hypotheticals. Sure Home sounds cool, but Sony hasn't delivered a good online virtual world in a while and rarely does it ever have all the features they promise. Much of the software mentioned is cross-platform or not out yet and while some of those titles are heavy hitters, they don't have proven success on a next-gen platform yet and they may not be that great.

Ultimately though, with Blu-ray included, it doesn't need a price drop. It's still cheaper than most (all?) stand-alone Blu-ray players so if that's your cup of tea, the PS3 is the best way to go for it.
Jeff wrote at 16:40 on 13 March 2008

Fanboy much? hahaha. Credibility: Zero
oldest gamer wrote at 16:43 on 13 March 2008

Great article. Nice points on the break down of the 360 pricing and how people going into that model are unwillingly forced to pay for what is standard on the PS3 and the wii - online multiplay and wireless networking to name 2. Add those into the 360 price and the price cut means nothing for the PS3.
Gilz wrote at 17:06 on 13 March 2008

Lame article full of spelling mistakes
xbox360 wrote at 17:07 on 13 March 2008

potentially more impressive than any games we'll see on the Xbox 360 in the future.
you really need to get your head out off sony's ass and take a breather
whoelse wrote at 17:54 on 13 March 2008

I 100% agree. 10 very good points!
forlan wrote at 18:00 on 13 March 2008

lol, you just had to end it with a 360 RROD shot.
wasim007 wrote at 18:10 on 13 March 2008

PS3 has all the biggest games this year. I mean ALL THE BIGGEST GAMES are PS3 exclusive . KILLZONE 2 and RESISTANCE 2 already have over 2million in preorders in europe alone. In europe 60% of the x360s purchased have been traded in for PS3. PS3 has 2x the install base as x360 there. In USA too x360 is murdered by PS3 after HD DVD's demise. MGS4 sees the end of console war wordlwide . KZ2 and RESISTANCE 2 will shatter all sales records and cause mega flops at the US BOX OFFICE .

PS3 have mercy on your inferior and DEFECTIVE competitors
Anonymous wrote at 18:24 on 13 March 2008

Oh brother.
D wrote at 18:46 on 13 March 2008

That's really true. The Xbox isn't that much THE thing, ps3 is coming now !
Netmind wrote at 19:34 on 13 March 2008

Sweet.. This is why I love the ps3! :D Who needs the 360 anyway.
orakga wrote at 19:41 on 13 March 2008

While I tend to agree with many of the points (although I don't think brand loyalty should be counted on too much), I'd rather see Sony cut the price one more time now (to $349 or $299) and nail the coffin for Microsoft for good.

The quicker this "war" ends, the better off Sony will be in the longer run. There really are too many similarities between this war and the Blu-Ray/HD-DVD war and... lol the DEMOCRATIC NOMINATION CONTEST~!! ^^

Just suck it up Sony. Take that $100-200million loss in console sale revenues NOW, and enjoy the throne for the next ten years in this giant industry. $200 million is nothing compared to the opportunity cost here.
rcv007 wrote at 20:11 on 13 March 2008

Great article. I really think then this Sony's year. The Sony had a sucessfull past with PS and PS2. What I think that can be negative to growing of PS3 sells are the price, but thinking seriously, buy a video game and a blue-ray drive by this price became a good thing.
Sonyboy wrote at 20:20 on 13 March 2008

TOP 1 REASON SONY SHOULD RAISE THE PRICE OF THE PS3:

I'm on the payroll!
RaZoR_GTX wrote at 21:30 on 13 March 2008

I fully respect videogamer for this article. Thanks guys! This is what gamers want, formats with there own write up. Please write reviews seperatly for each console and there games.
Mr_Hawk wrote at 03:32 on 14 March 2008

1st: Price cuts are always nice =)
2nd: TODAY, 360 is the best choice. PS3 == Promises
3rd: PS3 vs 360? Good Fight, we win.
-> M$ puts big $$$ into gaming = nice games
-> Sony and M$ learn from mistakes
-> PRICE CUTS
4th: Do you really belive the ps3 will unleash some magic power? I don't =)
5th: PS3 = big mistake
-> Slow blu-ray drive (longer loading times, I had a game cube because of loading times)
-> Less powerfull Graphics card?
-> ALMIGHTY CELL not in the right moment? (no one seems to use it well, bottle necks maybe?)
-> SIXAXIS ?
-> Price

I wish the ps3 launched with graphics impossible on the 360. But they chose to put a blu-ray reader.
Karlius wrote at 10:25 on 14 March 2008

It would seem that Pro G has become Sony Fanboys. This article is nothing but spin doctoring and propaganda.

How much did Sony Pay you for this article? I suppose not as much as it did to sink the better HD DVD Format!

I quote Pro -G

"While none of us here at VideoGamer.com have suffered the dreaded Red Ring of Death on our Xbox 360s it's impossible to ignore."

Well if a firm that uses its day 1 console day in day out with absolutely no problems, where is the problem. My own 360 has never packed up. Yet my mate has had 3 PS3 failures and a single 360 return. It's luck of the draw and there is no actual proof that the PS3 is more reliable than 360. Of my friends I know there are just as many people with failures on both formats. Especially the 40 gb FOXCONN PS3 which is supposed to be on a par if not worse reliability than that of the 360 speculation. Where is this documentation?

As quoted from Mr_Hawk it is all well and good having that all powerful cell but as you say there are problems. The reason there is problems is simply because the PS3 cell was designed by non gamers and did not consult the industry. As a programmer i can tell you that it is hard enought o code for a single cell let alone the complexity of a double or tripple cell. I can wholey understand why programers are slumping and are unable to unleash the potential. But another consideration is that if the power of the core is unleashed then it will simply be bottle knecked by the poor RAM inside the PS3.

Price Cut is not what it needs a total redesign is what is needed. I strongly feel that the last good Sony console was the PS1 and since the corporate machine has taken over and produced some finely tuned bags of crap.