Nintendo's mascot to be thrust into the face of children eating hamburgers.
Get a digital copy for free when you register a 3DS console and selected game.
Also Bayonetta 2, Donkey Kong Country: Tropical Freeze and LEGO Marvel Super Heroes.
Super Mario 3D Land, Professor Layton and the Miracle Mask or one of three other titles available for free to 3DS XL owners.
Available in the UK on November 16 and November 30.
Ninty's 3DS greats now available to download from European eStore.
Nintendo boss Satoru Iwata has talked openly about potentially bringing paid DLC to its titles, using Super Mario 3D Land and Wii Fit Plus as examples.
The Westfield Stratford centre will be transformed into Mario Land this February in a sampling event which Nintendo is calling - Mario is coming to town: Half-Term Heroes.
The Nintendo 3DS sold more units during its first nine months on sale in the US than the Wii managed during its first nine months, Nintendo has said.
What you should buy for Mario, Drake and co?
1.7 million Xbox 360s is almost double the figure achieved by Wii and PlayStation 3.